Marketing and sales
- Development of business plans, positioning analysis (product, company) and assistance in the definition of the business model;
- Analysis and definition of business strategies (plans to launch products, assortments, pricing strategies), of sales channels profitability and coaching customer management (negotiating trade agreements, cross-analysis customer base and assortment);
- Customer Relationship Management projects;
- Definition of marketing plans (drafting briefs, developing multimedia campaigns, competition analysis).
